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McDonald's Unveils MacCoin to Celebrate the Big Mac

 

August 3, 2018



To celebrate the 50th anniversary of the Big Mac, McDonald's unveiled the MacCoin, a limited edition global currency backed by the internationally iconic Big Mac that fans in the Chicago area and across the world can get their hands on. Beginning at lunch time on August 2, customers can receive a MacCoin with the purchase of a Big Mac at 14,000 participating restaurants across the U.S., while supplies last.

The McCoin

Starting on August 3 through 2018, customers can redeem their MacCoin for a free Big Mac at participating McDonald's restaurants in the U.S. and in more than 50 participating countries. More than 6.2 million MacCoins will be distributed. These commemorative coins feature five unique designs, each representing a decade of the Big Mac. Each MacCoin design pulls in elements from that time in history, nodding to art, music and pop culture, while the front-side of the MacCoin celebrates the 50th anniversary of the Big Mac.

The seven languages featured across the various designs represent many of the countries participating: Arabic, English, Indonesian, Mandarin, Portuguese, French and Spanish. The Big Mac has become such a global icon that The Economist even used the price of the Big Mac to create the Big Mac Index, an economic tool that compares the purchasing power of different international currencies year after year. This global connectivity of the Big Mac inspired the creation of the MacCoin.

 

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